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Wednesday, 16 April 2008
By Obinna Heche Home based businesses are expanding and many business owners are enjoying making their own money. Profits are the reason that all people go into business. The American dream is to make as much money as possible. A business owner that is not making money is losing money and time. The basis for making profits is to have accurate pricing. Accurate pricing needs to cover your business costs, giving you a reasonable return and be attractive enough to attract customers. Pricing can make or break your business. Pricing for their time and expertise causes many new business owners trouble. Some new business owners will work cheaply because it is a job they can finish quickly while waiting for a job that they really want. This is fine when starting out and you want others to learn about your company. The down side of this is that they will associate your business name with the word cheap. No business owner wants to be known as this if he plans to be in business for some time. Another attitude taken by some business owners is that they should only work for outrageous wages. These owners have Tag it:
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Wednesday, 16 April 2008
By Carael Knight Your business will not succeed unless you sell the product or service you are offering. That is the goal of any business, whether large or small, home based or brick-and-mortar. And you will not make sales without advertising. It's a proven marketing fact that all sales begin as an advertisement. Home based business sales are no exception. Without advertising, you are limited to word of mouth to draw new customers. Even if you have a website, no one will find it without advertising. You are just one person, and there are limits as to how may people you can reach through word of mouth. You need to post business ads in many venues to draw people to your product, service, or business. When writing business advertising copy, you need to keep your goal in mind. Do you want the reader to visit your website and make a purchase, send their email address to become a contact, or schedule an appointment for the sales pitch? If you do not succeed in your goal, your ad is considered a failure. Internet advertising gurus have identified a four-step process to writing good advertisements. The opening of Tag it:
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