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recession-proof business lessons online

Written by D FRANCIS
Friday, 18 November 2011
Mike Herberts is living the dream. This pro guitarist has an international, recession-proof business selling DVDs and downloadable lessons online, yet only needs to work four hours a week to sustain it. And Mike is not a whiz kid from an Ivy League university, he’s simply a 50-something British guy who has built a business that virtually runs itself. How did Mike do it? He used Google AdWords, the biggest pay per click (PPC) advertising program on the web today. To help you achieve the same phenomenal results for your business, Wordtracker has teamed with AdWords expert Ian Howie to bring you our latest e-book, "Wordtracker Masterclass: Google AdWords PPC Advertising". A Clear, Concise Roadmap to PPC Riches This insightful, easy-to-read e-book unravels the mysteries of AdWords and lays out a practical, step-by-step strategy for PPC success. It is designed to help you unleash the tremendous potential of PPC, while investing the minimum amount of time and money possible. Use the proven process outlined in this guide, and you’ll be able to build a thriving, revenue-generating ad campaign while steering clear of pitfalls that can drain you of your hard-earned cash. We asked PPC expert Ian Howie to really pull the stops out and deliver practical advice on how even a novice can succeed with PPC. Ian has delivered in spades and produced a fantastic book - at 160 pages - that is not only easy to read but easy to implement, even for the busy entrepreneur. It contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use with your own AdWords strategy. He outlines step-by-step how to stop wasting money on ads that never work and instead focus on generating SALES not clickthroughs. If you've been struggling with PPC, this is the book to turn your fortunes around. You can order your copy now (and get a 40% discount). Here’s a Sneak Peek at What’s Inside In "Wordtracker Masterclass: Google AdWords PPC Advertising", Ian explains how closely related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign. He shows you how to increase your clickthrough rates (CTR) and reduce the amount you pay for your ads (your cost-per-click) by creating and optimizing ad groups that are tailored to different segments of your audience. You’ll learn: Why most AdWords campaigns fail miserably. Ian’s step-by-step plan for building a PPC campaign from scratch. Why negative keywords are essential to streamlining your PPC spending. How to measure and refine your campaign. How to use the ‘bid stack’ (a sophisticated way of bidding for your keywords) to make your AdWords campaign far more lucrative. How to use AdWords to understand consumer behavior - from research to buying - and what information you should provide your prospects at each stage. And that’s not all. You’ll also discover how to: Limit your ads to display only during times of the day that are relevant to your company and products. Use Google’s different match bids (i.e. exact match and broad match) to your advantage. Write spellbinding ads using the tiny space that AdWords gives you (it can be done!). Improve your click rate - the higher your click rate, the more Google rewards you (with a better position on the page!). Use Wordtracker’s Keywords tool to unearth the long tail of potential customers. Use the Ad Preview tool to view your rivals’ landing pages and hone your competitive edge. …and more! With "Wordtracker Masterclass: Google AdWords PPC Advertising", you’ll be able to spend less time on the costly trial and error of PPC and get right to the meat of creating a profitable campaign! Pre-Launch Special: Order Within 48 Hours and Save Over 40%! Buy "Wordtracker Masterclass: Google AdWords PPC Advertising" today and get the special pre-launch price of $29 - that’s $20 off the official price of $49 - a 41% saving! You’ll be able to download the book immediately after purchase - and start using what you’ve learned right away to build or refine your AdWords strategy. This offer, reserved exclusively for Wordtracker newsletter subscribers, is valid for the next 48 hours only. After that, the price for this e-book will return to $49. Order your copy - at $20 off the regular price Or click here to learn more about the book. Again, this special discount offer expires in 48 hours from the time you receive this email, so you must act today! In the spirit of online success, The Wordtracker Team This e-mail address is being protected from spam bots, you need JavaScript enabled to view it P.S. "Wordtracker Masterclass: Google AdWords PPC Advertising" contains real world insights and tips from a sought-after PPC guru. Helen Trounce, direct marketing manager of Haymarket Magazines and one of Ian Howie’s consultancy clients, had this to say about him: "Ian showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us." Ian’s book contains the very same advice he gives to his PPC clients at just a fraction of the cost! With his proven expertise to guide your AdWords efforts, you simply can’t go wrong. P.P.S. This offer is backed by our 30 day, 100% Money-Back Guarantee. If you're not making a profit from PPC within 30 days, we'll refund every penny. So, you have absolutely nothing to lose by ordering "Wordtracker Masterclass: Google AdWords PPC Advertising!" Get your copy now and save 41%. Tag it:
Last Updated ( Friday, 13 January 2012 )