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Tuesday, 09 March 2010 |
By Monte Mccarty
 About once a week I grab my laptop and head to a caf to work, brainstorm, and map out business plans. I usually enjoy a latt, cappuccino, or green tea while I work and I've found the change of scenery ignites my creativity and jump starts my productivity. For years I've gone to the same caf on Yale Avenue for my weekly ritual, but last week I stopped into a Barnes & Noble Cafe. I approached the counter to purchase a latt and the sales person immediately responded with an "up selling" offer. She asked, "Can I get you a slice of cheesecake to go with your Caramel Macchiato?"
I wasn't even thinking about dessert, yet I somehow let the unexpected query: "Can I get you a slice of cheesecake to go with your Caramel Macchiato?" entice me into accepting a rich slice of cheesecake.
The lady at the Barnes & Noble Caf flawlessly executed the "up-selling" technique and without any hesitation I accepted. Not once in the three years of my attending my usual caf has anyone tried to |
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Last Updated ( Tuesday, 09 March 2010 )
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Tuesday, 09 March 2010 |
By Monte Mccarty
 The field of investigative reporting involves bringing to the fore facts and figure that affect human interests and fair governance. This means conducting in depth research, looking at public records, doing extensive interviews, as well as checking and rechecking of facts before publication. Whether print or television, investigative reporting is essentially "watchdog" reporting. This means reporting crimes, unfair practices, injustice, as well as other human interest aspects like environment, disease, and so on.
Investigative journalism can move public opinion and instill fear in those treading the wrong path. Slave trade, gun running, terrorist activities, drug trafficking, money laundering and so on are brought to the notice of the world by investigative journalism.
An investigative journalist must be unafraid, determined, patient, watchful, fair, as well as dog minded to be successful. The questions a journalist seeks answers to are: who is responsible for the wrong doing; what methods were employed; what are the consequences; what can be done to correct the wrong; can the wrongdoers be brought to book?
The keys are to dig up the first lead, tip, or hunch. Then |
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Last Updated ( Tuesday, 09 March 2010 )
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